Corporate valuez..zzzz...

Corporate values - it sounds boring. Corporate valuez..zzzz...
Storytelling has recently been the buzzword in management.
I went to a couple of storytelling seminars - zzzz..ztorytelling zzzz..zeminars!!!

Did you know that Pfizer Inc. has shown great interest in the combination
of corporate values and storytelling as a sedative drug for those who suffer from insomnia?

Managing director Henrik Thorning, president and founder of Fiberline Composites, Inc.
had won the Danish Industry Initiative Award.
I always make an art work to the award winner.
I met him in his factory - I was searching for some inspiration.
He showed me everything - enthusiastically.
He told me everything - enthusiastically.
He had just finished a timeconsuming work of developing the corporate values for the company.
But they were not implemented, yet.
And.
As he saw the logo I had made to 1st grad at Hedensted school.....

;

Henrik Thorning  was excited.
Yes.
Yes.
Yes.
Make a story about SOFUS.
Exactly as pedagogically as the 1st grade logo.

Sure.
Sure.
And my very own storytelling concept had popped up.

A little bit of information to the reader:
Why a story about SOFUS?
Fiberline Composite, Inc.'s corporate values focused on  Samspil=Interplay, Ordentlighed=decency, Forudseenhed=foresight, Udfordring=challenge and Sund økonomi=Yield a profit. The initials says SOFUS.
(......in English I still will call him SOFUS.  Interplay, Decency, Foresight, Challenge and Yield a profit
says IDFCY....we couldn't call him IDFCY?)

;

The story

;about SOFUS
 
;for Fiberline Composites A/S, Denmark  ;

Hi! My name is SOFUS.

;My name has five letters.;They are the initials (in Danish) of five keywords,;that describes the values on which my company builds its business.; ;The first keyword is interplay.; ;

;Sofus Interplay;; ;Here I am with open arms,;blue hair,;4 freckles,;large ears,;a big smile,;my very new overall trousers;and a red Shirt;inviting customers, colleges and cooperators;to play with me.;To work together with me.;Then it becomes more fun for me and more fun for you to go to work.; ;We will become more enthusiastic.; ;We will communicate better,;and what is most important,;we will be better troubleshooters concerning those problems,;that always will arise in an interplay.; ;
 
;Sofus Decency; ;;Just for fun I have put on a halo.;I am not very holy.;I love beer and girls as everybody else.;But in a cooperation, I believe there must be some rules.;I keep what I promise.;If there are any changes in what we have agreed;we have to talk about it,;even if it can be difficult.; ; My intention is that whatever I have committed myself to,;will be achieved.; ;In this way I can assure myself and anybody else that my work will be done in the same way every time;achieving the highest possible standards.; ;
 
;Sofus Foresight             ; ;; It is hard to foretell, especially about the future. Said the Danish humorist Storm P.;However we are not supposed to foretell.;We have to find all the elements, all the facts;that can tell us what the future probably will be like.;We have to keep a sharp lookout all the time.;We have to make good educated guesses.;We have to find out our goals.;Then we know which way to point.; ;We always try to achieve our goals.;If there is something wrong about our goals, if they are not realistic,;we will have them adjusted.; ;
 
; Sofus Challenge;; ;Recently I was in the city of all cities, Paris.;I was in the Louvre where I saw Mona Lisa, I was;in Montmartre,;here I saw Place du Tetre with all the exhibiting and working artists, and;I saw the huge white cathedral Sacré-Coeur.;And I saw everything else you have to see in Paris.;For instance the old Triumphal Arch and the new one.;I was at the top of them both. I had to use the stairs in the old Triumphal Arch,;but fortunately there was an escalator in the new Triumphal Arch.;The Danish architect Johan Otto von Spreckelsen has created a spectacular edifice.;Of course I was at the top of the Eiffel Tower, too.;But is is old.;It is rusty.;it is heavy, heavy, heavy;it must be hard to maintain.;When you are taking the escalator to the top it creaked and made disturbing sounds.;You almost believed that.....; ;I think Paris needs a new Eiffel Tower.;As I returned home I wrote to the Mayor of Paris:; ;Marie de Paris Bertrand Delanoë;Hotel de Ville;5 rue de Lobau;75196 Paris RP; ;I told about the new tower, it is 50 meters higher than the Eiffel Tower is today.;It is erected in the park Champ-de-Mar on Place Jaques Rueff between the river Seine and Ecole Militaire.;The new tower is constructed of light materials free of maintenance and of very strong materials.;Splendid idea, Bertrand Delanoë answered,;and asked for more details,;stressing that the architecture should be like that of Spreckelsens new Triumphal Arch.;Copying if possible some of the modernism and elegance of the new Arch in the Defence.; ;I went to my laboratory.;To invent the right material.;Concerning durability.;Concerning strength.;Concerning weight.;Etc.;And to find the right way to construct the new Eiffel Tower.;And finally to make tests.;As I had finished my work I showed the entire project to;Bertrand Delanoë.;He loved the project and he was enthusiastic about implementing it.;SOFUS had invented a brand new modular system of building blocks.;It was world news.; ;
 
;The new Eifel Tower built in Fibre Composites Materials
- applying tomorrow's materials today; ; ;Next time you are in Paris, you must visit Champ-de-Mar on Place Jaques Rueff.; ; ;
 
;
Yield a profit Sofus           ; ;I have put on my office clothes and I have had my hair done.;Now I am ready for talking about money.;To keep a business going it is necessary to earn some money.;Then we can still strengthen our knowledge and become less sensitive towards declining markets.;Our customers must be as satisfied as we are.;We must price our products reasonably, and sell reasonably,;so that we yield a profit.; ;

;

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And SOFUS became a hit.
New SOFUSes and new stories were created

about Safety Sofos, Angry Sofus and many more




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